Demo Kitchen Chicken & Rice (sample product)
Ingredients: Chicken, chicken meal, brown rice, chicken fat, salmon oil, flaxseed, taurine, mixed tocopherols.
A named whole meat and a source of animal protein.
Chicken with the water removed, about 65% protein. It can supply more protein per gram than fresh chicken, even when fresh chicken is listed first.
A highly digestible grain. Good for dogs. For cats, it adds carbohydrate they don’t require.
A named fat. Naming the species makes it traceable, unlike generic “animal fat.”
Fat from a named marine source, which can provide the omega-3s EPA and DHA.
Plant omega-3. Dogs convert some of it to EPA. Cats can’t, so for Luna it’s neutral.
Cats can’t make enough taurine on their own, so they need it from their food.
A natural preservative system that keeps the fat from going rancid.
85% match for Luna
Ingredients are one part. Kiba also weighs the nutrition facts and the label’s AAFCO statement against Luna’s profile. A match is guidance based on available information, not a guarantee.
Sample products and demo profiles
Scanned a food that isn’t in Kiba yet? Photograph its ingredient list. Kiba reads it for you to check, then scores it for your pet.
Sample products and demo profiles
One app for dogs and cats, from the first scan to everyday records.
See which complete-data foods best match your pet’s profile.
Membership
Keep foods in your pantry, review portions, and see how much stock remains.
A day-by-day plan for moving to a new food.
Membership
Record check-ins and observations in the free Health Journal.
Free
Profiles, medications, records, and appointments in one place.
FDA pet-food recall information and alerts are free for everyone.
Some features require membership. Kiba does not diagnose or treat medical conditions.
Food matches reflect the selected dog or cat’s profile and available food information. They are guidance, not a veterinary prescription or a guarantee of suitability.
Sample products and demo profiles
Free references for dogs and cats, right in the app.
Foods, plants, and medications to watch for, by species.
Free
Symptoms, what to know, and the references behind it.
Size, weight, coat, and everyday tendencies for dozens of dog and cat breeds.
Free
Educational reference only. If your pet may have eaten something toxic, contact your veterinarian or an animal poison control line right away.
Sample products and demo profiles
Choosing their food can come with a lot of questions. Kiba began with that same curiosity: what’s in the bowl, and what does it mean for the pet beside us?
We’re making food labels easier to understand, so fellow pet owners can approach everyday choices with a little more clarity.
Both. Each pet has their own profile, and Kiba uses their species and profile information to put food results in context.
A match reflects Kiba’s assessment of the available food information in the context of your pet’s profile. It is a way to explore a food, not a guarantee of a health outcome.
No. Kiba helps you understand food labels and keep useful pet records. Your veterinarian is the right person for diagnosis, treatment, or a prescribed diet.
Kiba’s scoring is brand-blind. Affiliate links do not affect a food’s score.
The Health Journal is free. The dietary and health-history PDF report for veterinary visits requires membership, as do some other features. Check membership details in the app for the current options.
